Beyond Limits
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Born from the merger of two pioneers, TTA and ISO, we are a force of innovation, driven by a shared vision: to remove the barriers that hold growers back. Labor shortages? Inefficiencies? Rising costs? We don’t see these as obstacles— we see them as opportunities to create smarter, more sustainable automation solutions.
With a team of over 250 professionals across the Netherlands, North America, South America, Australia, and the Emirates, we provide global automation solutions.
Together, we transform ideas into technologies that empower our customers to grow smarter and more sustainably. From advanced robotics to AI-driven systems, our solutions are designed to grow beyond limits.
Your goals, our purpose.
Mission
We are a collective of innovators, creators, and problem-solvers united by a shared purpose: empowering our customers to achieve their goals and overcome challenges by delivering one innovation after another.
Everything we do is for our customers. Their success is our success. By collaborating closely with our customers worldwide, we develop cutting-edge automation solutions that enhance productivity, improve yields, and drive sustainable progress—shaping a thriving future for people and the planet.
We don’t follow standards. We set them.
Vision
Our vision is to revolutionize horticulture and food production through bold innovations and groundbreaking automation. By pushing boundaries and setting new industry standards, we empower growers to transform processes, maximize efficiency, and achieve the extraordinary.
Automation represents the future of horticulture, with TTA-ISO leading the charge. Our expertise empowers growers globally to boost productivity, enhance yields, and cultivate in a more sustainable manner.
Jan Bakker
CEO
Our values
Shaping the future of horticulture and food production together
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Success is built together.
Great achievements don’t happen alone. That’s why we work closely with customers and partners to create real impact. We listen, learn, and deliver solutions that go beyond expectations.
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Always ahead.
We don’t follow trends— we set them. While others wait and watch, we take the next step. Because real change starts with action.
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Smarter. Every single day.
We don’t innovate just for the sake of it—we create cutting-edge robots that genuinely make a difference. Practical, reliable, and constantly pushing the limits of what’s possible.
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All in. No excuses.
We work hard, love what we do, and bring passion into everything. Technology excites us, challenges inspire us, and a winning mindset pushes us forward—every day.
Leadership team
Our leadership team brings decades of expertise and a shared passion for automation in horticulture and food.
Martin Maasland
CEO
Jan Bakker
CEO
Bram Verschoor
CCO
Arijleen Jordaan
CFO
Peter Rietveld
CBDO
Driven by innovation
Innovation isn’t just what we do—it’s
who we are.
Every day, we challenge ourselves to rethink what’s possible and discover new ways to advance horticulture and food. Our team thrives on curiosity and creativity, always striving to transform emerging ideas into actionable solutions.
We don’t innovate just for innovation's sake—we innovate with purpose. We collaborate closely with our customers to deliver equipment tailored to their unique needs, ensuring every solution we provide makes a measurable impact. Our innovations empower growers to achieve more, grow smarter, and shape a thriving future for generations to come.
Join the future of growing
Join us and let’s innovate together.
At TTA-ISO, true innovation happens when creativity and collaboration come together. Here, your ideas don’t just stay ideas — they become groundbreaking automation solutions that drive the industry forward. Ready to make an impact?
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